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  • Programme
  • Career Opportunities
  • Why Digital Marketing?
  • Life at MAHE Manipal

Shaping Digital Media
Leaders Of The Future

Admissions Open for

M.A. in Digital And
Creative Marketing

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About Manipal School of Commerce and Economics @ MAHE Manipal

The Manipal School of Commerce and Economics (MSCE) at MAHE, Manipal is home to multidisciplinary programmes, including the MA in Digital & Creative Marketing. MSCE blends commerce, business, analytics, design thinking, technology, and management to deliver industry-aligned education.

With a strong focus on experiential learning and practical exposure, MSCE equips students with the skills, strategic thinking, and adaptability required to excel in today’s dynamic business and digital landscape.

M.A. in Digital And Creative Marketing

at India’s No. 1 Private University

The Master of Arts in Digital and Creative Marketing is a two-year full-time postgraduate programme designed to prepare students for the rapidly evolving digital marketing ecosystem. The programme combines academic rigour in core marketing principles with applied digital-first strategies to drive innovation, customer engagement, and business growth.

Blending managerial acumen with hands-on digital marketing practice, the curriculum is delivered by experienced faculty and industry practitioners. With global exposure, industry projects, and a future-ready curriculum, graduates are equipped to lead campaigns, create impactful digital experiences, and succeed in competitive markets.

  • 360° Digital Marketing Skills

    Learn Social Media Marketing, SEO, Marketing Analytics, Content & Performance Marketing, AI for Marketers, Website Designing, and more.

  • Industry-Driven Curriculum

    Advanced modules designed and delivered by industry professionals to match real-world digital marketing demands.

  • Hands-on Industry Exposure

    Gain practical experience through live projects, a 4-month industry internship, workshops, and regular industry interactions.

  • Global & Career Outcomes

    Semester Abroad opportunities at global partner universities, with Highest Package: ₹12 LPA and Average Package: ₹5 LPA.

  • Leading Recruiters

    Social Panga, Hiveminds, Edelman PR, Walnutfolks, Moshi Moshi, Pink Lemonade IMC, AdSyndicate (Manipal), Duroflex, Bata India, Uniqode, and more.

At the end of two years, students are poised to enter the digital media industry through various roles:
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  • SEO Analyst
  • Pay-per-click experts (PPC)
  • Social Media Manager
  • CRM Manager
  • Digital Media Marketing Manager
  • Email Marketing Manager
  • Affiliate Marketer
  • E-Commerce Manager
  • Web/Web Application Developer
  • Analytics Manager
  • Web Designer

Why

Study Masters in
Digital Marketing
@ MAHE Manipal

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Specialised Centres of
Excellence

Including Centre for Business Analytics and Centre for Consultancy, Training and Industry Interface

Tie-ups with
universities

In Australia, New Zealand, the UK, the US and Europe for student exchange initiatives

New and modern
facilities

Such as AV-enabled lecture halls, cutting-edge tech for blended learning, and collaborative spaces

Professional
development

With access to MUTBI Incubation Centre for entrepreneurship and start-up ideas

Skill
enhancement

Through multiple professional certificates, open electives and MOOCs for industry-readiness

Experienced
faculty

Including senior academicians and industry practitioners craft and deliver an advanced curriculum

Industry Driven Digital marketing program

Modules designed and developed by industry practitioners, Hands-on projects like Minor projects, Industry internships and more

Excellent Internship and placement opportunities

Social Panga, Hiveminds, breadscrums Digital, Adsyndicate, Edelman, Walnutfolks, OPN advertising hire our students regularly

Admission Process
and Eligibility

Eligibility Criteria

Successfully completed a UG degree from a recognized University with minimum of 50% marks in aggregate or equivalent

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  • Apply Online

  • Submission of Eligibility documents

  • Personal Interview (PI)

  • Screening based on PI and Previous Academic Records

  • Provisional Admission Offer to shortlisted candidates

  • Admission Formalities

₹100 crores

Worth of scholarships across

25 categories disbursed to 6500+ students (AY 25)

Step into the

MAHEverse

  • Institution of
    Eminence

    status by Ministry of Education, Government of India

  • 3rd Best University
    in India

    (NIRF 2025)

  • NAAC A++
    Accreditation

  • 80+

    partnerships with global universities

  • 200+

    student clubs and communities

  • 270+

    international collaborations

Global Partners

There is never a dull moment at

MAHE, Manipal

Cultivating
Teamspirit

Technical clubs, sports clubs arts and cultural clubs, leadership clubs and more

Diversity

Students from different parts of India and 60+ countries

Access
Study and
Recreation
Anytime

Study zones, discussion rooms and recreational spots

Amongst the best
Health Sciences
libraries in the world

This state-of-the-art library, spanning 1.5 lakh square feet over five levels, accommodates 1300 students. It offers modern facilities, including online journals, e-books and resources for students, faculty and researchers

Sports and Fitness

Dedicated sports arena with an international standard gym, badminton courts, boxing and rubberized jogging track.The well-equipped, valley-facing, multi-level Marena sports complex offers students to maintain their fitness through gym or sports such as cricket, football, badminton and more

Diverse
Cultural
Expressions

With activities like writing, singing, speaking, dancing and more, MAHE Manipal’s fests Utsav and Invictus, along with literary events MILAP and Verve, provide students an outlet to showcase their talents and take a well-deserved break from their busy schedules

State-of-the-Art Planetarium

Dr. T. M. A. Pai Planetarium in Manipal offers a unique, immersive experience with its cutting-edge technology, showcasing astronomical shows, interactive exhibits and educational programmes for students, researchers and visitors

for endless possibilities just like
our proud alumni

  • 2.45 lacs+

    of global alumni

  • 60+

    countries make up our
    global alumni family

  • 15+

    alumni initiated student
    exchange programs

  • 35+

    alumni-student
    connect series

  • Satya Nadela

    CEO Microsoft

  • Vikas Khanna

    Renowned Chef

  • Rajiv Suri

    Chairman of Digicel Group

  • Ishita Malaviya

    Professional Surfer

World of
Limitless Possibilities

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